Bocconcino Italian Restaurant Case Story
Hybrid Content Strategy, Strategic Communication, Content Planning & Community Engagement
Market Positioning:
Located in the vibrant Boat Avenue area of Choengthale, facing the lake, Bocconcino Italian Restaurant is known for its authentic cuisine and exceptional product quality. It has built a strong reputation among residents and high-season tourists alike, primarily through word of mouth and consistent culinary excellence.
Year: 2024 (ongoing)
Services Provided:
– Strategic communication planning
– Content creation and calendar management
– Social media repositioning
– Brand voice development
– Community engagement through themed events
– Photo and Video shooting
The vision behind the project
Despite its strategic location and culinary strengths, Bocconcino faced a recurring challenge: low visibility and reduced traffic during the off-season. While the restaurant had a solid base of followers, its digital presence lacked structure and appeal—resulting in missed opportunities, especially in slow periods.
The client approached us in August 2024, looking for a 360° partner who could handle both strategy and execution across all communication channels, and support them in reconnecting with their local audience.
What the brand represents Today
With a refined yet familiar identity, Bocconcino and its new communication style mirrors its values: quality, conviviality, and the joy of Italian food culture.
Thanks to the new direction, the restaurant has seen stronger engagement on social media, increased word-of-mouth, and a visible improvement in local walk-in traffic, especially during previously more stagnant months.
Comparison table showing the statistical growth between the two periods:
August 1 – November 1, 2023 (before our activities) and August 1 – November 1, 2024 (first three months activities with us) based on the data from Facebook insights.
Our Strategic Contribution
We began by studying the existing audience—online and offline—to understand their habits, language, and expectations. From there, we developed a new brand voice and content framework. Key goals included:
– Reducing sales fatigue and creating emotional connection
– Balancing commercial posts with light, storytelling-based content
– Supporting themed events to reinforce community presence
The new content plan follows a 1-in-3 to 1-in-4 sales-to-story ratio. This means only one post out of every three or four directly promotes a product or offer. The rest focus on storytelling, behind-the-scenes, food culture, staff highlights, and engaging visual narratives.
Why It Works
By repositioning the brand as more than just a restaurant—as a lifestyle experience—we helped Bocconcino stay relevant, attractive, and relatable throughout the year. The mix of strategic planning and emotionally engaging content makes the restaurant’s communication both effective and sustainable.
Why Work with Us for Video & Creative Content
We understand the rhythm of the F&B world. From high season to low, from locals to tourists, we create communication strategies that keep your business top of mind—across digital platforms and in real life. Our expertise spans both content and community, helping you fill seats even when others go quiet.
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