CASE STUDY – Etiquette Food &Travelcase story
Digital Strategy, UX/UI Design, Communication & Event Support
Market Positioning:
Etiquette Food & Travel is Cambodia’s first luxury etiquette training program, launched to serve the emerging needs of a new, upwardly mobile generation. Developed in collaboration with Pier Tami and the Académie des Arts Culinaires du Cambodge (ACAC), the program is aimed at equipping professionals, executives, and hospitality stakeholders with the soft skills and behavioral standards required to thrive in luxury accommodation, fine dining, and high-end travel experiences.
Year: 2022
Services Provided:
– Website UX/UI design
– Visual identity adaptation for digital platforms
– Marketing materials for course promotion
– Content strategy & communication support
– Launch event design and advisory
The vision behind the project
With Cambodia’s rapid economic development, a new class of consumers and professionals is emerging, people with increased access to luxury services, international travel, and high-end experiences. However, with new opportunities come new expectations in terms of behavior, service etiquette, and cultural sensitivity.
The Etiquette Food & Travel project was conceived as a response to this evolution. It wasn’t about “correcting” people, it was about empowering professionals and stakeholders to feel confident and competent in luxury environments, both locally and internationally. The challenge was not only to build the digital and promotional infrastructure, but to communicate this message delicately and effectively.
What the brand represents Is Today
Launched as a bold and forward-thinking initiative, the program was immediately well-received—particularly by financial institutions, private sector corporations, and elite hospitality training programs.
The courses have since become a reference point for behavioral readiness in luxury service contexts, marking a key step in Cambodia’s transition toward a more globally connected economy.
Thanks to an intentional and culturally aware communication strategy, the program’s message was understood exactly as it was meant: aspirational, respectful, and empowering.
Our Strategic Contribution
Our agency supported the full communication lifecycle of the project, offering both execution and strategic advisory. Uniquely, we were not operating as a traditional marketing supplier, but as consultants to the educators, elevating their vision and ensuring its successful delivery.
Our core contributions included:
– User-centric UX/UI design for the official website
– Content framing that respected local values while introducing new standards
– Marketing materials tailored for both B2C and institutional B2B audiences
– Support during the program’s launch phase, including visuals, copy, and event identity
This was a case of working from within the top layer of the luxury hospitality ecosystem, offering not just design or content—but strategic alignment with the program’s educational and cultural purpose.
Why It Works
Etiquette Food & Travel was a cultural first—and it succeeded because of the way it was communicated. The delicate balance between aspiration and inclusion, between tradition and progress, was carefully crafted and preserved. It proved that luxury is not about exclusion, it’s about preparation, understanding, and confidence. The program launched at the perfect time, and we are proud to have played a key role in making its message resonate.
Why Work with Us for Impact-Based Brand Strategy
We don’t just design: we align. When working in culturally sensitive or high-expectation sectors like luxury hospitality and education, you need a partner who can navigate nuance while delivering clarity. We provide tools, guidance, and execution with a full understanding of social context, audience psychology, and international positioning.
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CASE STUDY – DUCABIKE
Branding, Logo Design, and Visual Identity Project
Market Positioning:
DUCABIKE is one of the world’s leading brands in the production of premium aftermarket components for Ducati motorcycles. Known for its unmistakable style, technical precision, and 100% Made in Italy quality, DUCABIKE has become a trusted name among racing professionals and customization enthusiasts.
CASE STUDY – DUCABIKE
Branding, Logo Design, and Visual Identity Project
Market Positioning:
DUCABIKE is one of the world’s leading brands in the production of premium aftermarket components for Ducati motorcycles. Known for its unmistakable style, technical precision, and 100% Made in Italy quality, DUCABIKE has become a trusted name among racing professionals and customization enthusiasts.