• A beginner-friendly glossary to understand the key terms we use when working on your online store or website.

https://ladict.asia/insights/crm-implementation-and-optimization/🌐 Website Structure & Technology

• • • CMS – Content Management System: A platform that allows you to build and manage your website without coding.
      (Examples: WordPress, Shopify, Wix)
    • URL – Uniform Resource Locator: The address of a web page (e.g., www.yoursite.com).
    • Domain – The main name of your website (e.g., yoursite.com).
    • Hosting – The service that stores your website and makes it accessible online.
    • SSL – Secure Sockets Layer: A security protocol. Websites with SSL show a lock icon and start with “https://”.
    • Responsive Design – A website layout that automatically adjusts to different screen sizes (mobile, tablet, desktop).
    • Frontend – What users see on the website (layout, text, buttons).
    • Backend – The part of the website you use to manage content, products, settings, etc.
    • UX – User Experience: How easy and enjoyable it is for visitors to use your website.
    • UI – User Interface: The look and design of the website’s visual elements. 

🛒 eCommerce Terms

• • • SKU – Stock Keeping Unit: A unique code for each product to track inventory.
    • Cart Abandonment – When a user adds items to the cart but leaves without buying.
    • Checkout – The final step where a customer pays for their order.
    • Payment Gateway – The service that processes credit card payments (e.g., Stripe, PayPal).
    • Shipping Integration – Connection between the website and a courier for automated shipping updates.
    • Inventory Management – Tools or processes used to track stock levels and product availability.
    • Product Variants – Different versions of a product (e.g., size, color).
    • Order Fulfillment – The complete process of receiving, packing, and delivering an order. 

📊 eCommerce Analytics & Marketing

• • • AOV – Average Order Value: The average amount spent per order.
    • LTV – Customer Lifetime Value: How much a customer is expected to spend over time.
    • CR – Conversion Rate: The percentage of visitors who make a purchase.
    • RFM – Recency, Frequency, Monetary: A model used to analyze customer buying behavior.
    • Cross-Sell – Recommending related products to increase cart value.
    • Upsell – Encouraging a customer to buy a more expensive or upgraded product. 

🧩 Integrations & Tools

• • • CRM – Customer Relationship Management: A tool to manage customer data and relationships (e.g., HubSpot, Salesforce).
    • ERP – Enterprise Resource Planning: A system for managing business operations like inventory, accounting, etc.
    • API – Application Programming Interface: Technology that allows different platforms to “talk” to each other.
    • Plugin / App – Add-on tools that add extra functions to your website (e.g., live chat, SEO tools, email popups). 

📦 Order & Delivery Terminology

• • • COD – Cash on Delivery: A payment method where the customer pays when receiving the product.
    • MOQ – Minimum Order Quantity: The smallest quantity a customer must buy.
    • ETA – Estimated Time of Arrival: The estimated delivery time of an order.
    • BOPIS – Buy Online, Pick Up In Store: A hybrid shopping method. 

🔍 SEO for eCommerce

• • • Meta Title / Meta Description – Short texts shown on search engines describing your page.
    • Alt Text – Descriptive text for images, useful for SEO and accessibility.
    • Breadcrumbs – A navigation aid showing the path to the current page.
    • Sitemap – A file that helps search engines find and index all pages of your site.
    • Redirect (301 / 302) – Forwarding users from one URL to another.
      (301 is permanent, 302 is temporary)